Authors: Alison Zarella and Dan Zarella

ISBN: 978-1-449-38848-5

Click Here To Purchase The Facebook Marketing Book

Are you an author?  An artist?  A small business owner?  An entrepreneur? Do you have a product you want to sell?  What about a service you need to market?

The Facebook Marketing Book is a helpful resource for anyone wanting to get involved in social media marketing. If you’re already on Facebook that’s great, but simply 'being on Facebook' won’t help you market your product, your book, your artwork unless you’re using Facebook to its fullest advantage.   Alison and Dan Zarella have produced this easy-to-use handbook to help Facebook neophytes not only to create their personal Facebook page but to create a product page as well.  The book offers information about social networking in general, an introduction to Facebook profile pages and delineates the differences between Facebook Pages and Groups.  As well, it clearly explains Facebook Events, Application Basics and provides a helpful introduction to customizing your FB page.

What if you are a seasoned Facebook user?  The first two thirds of the book will be a great review, but the last third of the book is particularly for you.  There you’ll find short chapters on marketing strategies i.e. the how to’s of customizing your FB page, developing a Facebook content strategy, cross-promoting content, managing your FB page and advertising on FB.  For those interested in analytics and ROI (Return on Investment), there’s a section about that too.

The authors have backgrounds that easily lend themselves to the writing of this book.  Alison Zarella is an interactive copywriter and social media manager.  Dan Zarella is a social media scientist and has written extensively about the science of viral marketing, memetics and social media for a variety of popular industry blogs. 

In an easy-to-hold design, the book offers specific directions for each Facebook function and the true-to-life screen photos, an integral part of each chapter, is the icing on the cake for those who are visual learners.

If you are considering ways to make your online presence an integral part of your self-marketing profile, then pick up a copy of this book because there will be tidbits inside this book that will satiate your curiosity, answer a question, help you grow your business/sell your book/promote your service/market your artwork. 

Whether you’re a marketing professional, small business owner, author or artist, this book will be a welcome addition to your library.

Click Here To Purchase The Facebook Marketing Book