Alison Zarella and Dan Zarella's The Facebook Marketing Book Reviewed By June Maffin of Bookpleasures.com
- By June Maffin
- Published April 8, 2011
- Business
June Maffin
Reviewer June Maffin:Living on an island in British Columbia, Canada, Dr. Maffin is a neophyte organic gardener, eclectic reader, ordained minister (Anglican/Episcopal priest) and creative spirituality writer/photographer with a deep zest for life. Previously, she has been grief counselor, broadcaster, teacher, journalist, television host, chaplain and spiritual director with an earned doctorate in Pastoral Care (medical ethics i.e. euthanasia focus). Presently an educator, freelance editor, blogger, and published author of three books, her most recent (Soulistry-Artistry of the Soul: Creative Ways to Nurture your Spirituality) has been published in e-book as well as paperback format and a preview can be viewed on YouTube videos. Founder of Soulistry™ she continues to lead a variety of workshops and retreats connecting spirituality with creativity and delights in a spirituality of play. You can find out more about June by clicking on her Web Site.
Authors: Alison Zarella and Dan Zarella
ISBN: 978-1-449-38848-5
Click Here To Purchase The Facebook Marketing Book
Are you an author? An artist? A small business owner? An entrepreneur? Do you have a product you want to sell? What about a service you need to market?
The Facebook Marketing Book is a helpful resource for anyone wanting to get involved in social media marketing. If you’re already on Facebook that’s great, but simply 'being on Facebook' won’t help you market your product, your book, your artwork unless you’re using Facebook to its fullest advantage. Alison and Dan Zarella have produced this easy-to-use handbook to help Facebook neophytes not only to create their personal Facebook page but to create a product page as well. The book offers information about social networking in general, an introduction to Facebook profile pages and delineates the differences between Facebook Pages and Groups. As well, it clearly explains Facebook Events, Application Basics and provides a helpful introduction to customizing your FB page.
What if you are a seasoned Facebook user? The first two thirds of the book will be a great review, but the last third of the book is particularly for you. There you’ll find short chapters on marketing strategies i.e. the how to’s of customizing your FB page, developing a Facebook content strategy, cross-promoting content, managing your FB page and advertising on FB. For those interested in analytics and ROI (Return on Investment), there’s a section about that too.
The authors have backgrounds that easily lend themselves to the writing of this book. Alison Zarella is an interactive copywriter and social media manager. Dan Zarella is a social media scientist and has written extensively about the science of viral marketing, memetics and social media for a variety of popular industry blogs.
In an easy-to-hold design, the book offers specific directions for each Facebook function and the true-to-life screen photos, an integral part of each chapter, is the icing on the cake for those who are visual learners.
If you are considering ways to make your online presence an integral part of your self-marketing profile, then pick up a copy of this book because there will be tidbits inside this book that will satiate your curiosity, answer a question, help you grow your business/sell your book/promote your service/market your artwork.
Whether you’re a marketing professional, small business owner, author or artist, this book will be a welcome addition to your library.
Click Here To Purchase The Facebook Marketing Book