Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit AME.
Articles by this Author
Let's face it, regardless of the odds we authors
still want to get into bookstores. But if you've been having a hard
time with this, take heart. It's getting harder and harder to get
into stores but not impossible. We're going to look at some of the
possibilities here.
If you’re sick of hearing all the bad news
then come sit by me. I’m so tired of it I could scream. So here’s
some good news. Seven ways to make all of this pandemonium work for
you. Enjoy!
In as much as I’ve taught Internet marketing and publicity classes, the idea of marketing yourself online is still very confusing to a lot of people. Let’s face it; our company has a department dedicated to this. Why? Because stuff changes all the time on the Internet; if we didn’t have a dedicated department researching this and reading all the “geek stuff,” we’d never be able to keep up. But for right now I want to give you the bottom line basics because at the end of the day, we all need to start somewhere and the best place to start is online.
Over the past several days I've fielded
a number of calls from authors frustrated with their progress.
"Nothing is happening," "Am I doing this right?"
and "My book isn't selling" are some of the biggest
complaints I hear when authors are marketing on their own. Especially
now, when we feel the pressure to make every marketing effort count,
marketing effectively is becoming more of a concern. Authors like to
blame it on the downturned economy, but the truth is, books are a low
dollar item and likely to sell better over the holidays than the
spiffy new iPhone. So here's a little reality check, mixed with some
inspiration and a few ideas to hopefully kick-start your momentum!
