Brian Feinblum
Brian Feinblum publishes
Bookmarketingbuzzblog
on a daily basis, presenting ideas, providing information, offering
insights, and raising questions regarding the state of book
publishing, marketing, promoting, editing, writing, and all facets of
the book world. He has been in book publishing for over two decades
as a publicist, an editor, an author, and a marketer, and is
currently the chief marketing officer for Planned Television Arts,
the nation’s largest book promotions firm. You can reach him at
brianfeinblum@gmail.com
Articles by this Author
The Obligation Of Readers Contributed To Bookpleasures.com By Brian Feinblum
- By Brian Feinblum
- Published December 23, 2012
- Improving Your Writing Skills & Marketing
The value of information,
when provided to others, is that it is acted upon. If the government
learns of a terrorist plot, it takes action to foil it. If a doctor
receives lab results of a patient indicating pre-diabetes exists, he
seeks to treat the patient. If a parent learns her child is
struggling with her class work, she talks to the school and seeks a
solution. But what about when book readers are given the
facts, statistics, and cogent arguments of experts for the
resolution of a major issue, such as curbing alcohol addiction,
improving our diet, or decreasing gun violence? Once, as a reader,
you take in this information, what can -- and should – you do as a
result?
A Conversation With Dawn Bruno founder of the Global Publishing Team, Senior International Trade Specialist, New York City U.S. Export Assistance Center
- By Brian Feinblum
- Published July 10, 2012
- AUTHOR INTERVIEWS- CHECK THEM OUT
Brian Feinblum Interviews Dawn Bruno founder of the Global Publishing Team,
Senior International Trade Specialist, New York City U.S. Export
Assistance Center
Measuring The Value Of A Book Publicity Campaign Contributed To Bookpleasures.com By Brian Feinblum
- By Brian Feinblum
- Published April 25, 2012
- Improving Your Writing Skills & Marketing
When it comes to
promoting a book there is the obvious metric of sales. But
what’s not obvious is how many book sales the PR campaign
generated. Did the story in the Wall Street Journal move books
or was it something else? Often there is a delay in gathering
complete sales numbers so it’s hard to tell cause and effect.
Further, if one were to build their brand with a PR campaign,
long-term residuals are likely even though they don’t appear in
the immediate balance sheet.
The Future of Book Publishing Contributed To Bookpleasures.com By Brian Feinblum
- By Brian Feinblum
- Published April 25, 2012
- Improving Your Writing Skills & Marketing
It is difficult to predict too far into the future, given the industry is subject to changes in technology. It didn’t used to be that way. Books are now becoming commoditized products that will depend on technology on all aspects—to research, write, and edit books; to sell them; and to market, promote, and advertise them. So the book publishing industry will sink or sail based on the path technology leads it.
When You Need A Book PR Firm Contributed To Bookpleasures.com By Brian Feinblum
- By Brian Feinblum
- Published December 23, 2011
- Improving Your Writing Skills & Marketing
Writers today have many options and choices – self publish or traditional publish; e-book only or printed book only -- or both; what should be available for free and how much should you charge for your content? As authors, you then must decide how you will promote, market and advertise your book. What is your budget, in time and money? Who will you hire, to do what? What will you do on your own?
How To Write A Book People Want Contributed To Bookpleasures.com By Brian Feinblum
- By Brian Feinblum
- Published September 8, 2011
- ESSAYS CONTRIBUTED BY VARIOUS AUTHORS
Many writers write about what they know, what they’re interested in, what they like. Whether it’s a book that is based on a personal or professional experience, a hobby, or a passion, writers will write books that are meaningful to them but then have to find an audience to enjoy the book as much as they enjoyed writing it.
Publishing Consultant Karen A. Livecchia Interviewed By Brian Feinblum
- By Brian Feinblum
- Published September 8, 2011
- AUTHOR INTERVIEWS- CHECK THEM OUT
Brian Feinblum, one of
bookpleasures.com's contributors, interviews Publishing Consultant
Karen A. Livecchia. Karen is a Harvard graduate and the former
president of the NYC chapter of The Women’s National Book
Association, is the founder of ESB CONSULTING. She provides her
unique publishing insights in the following interview.