BookPleasures.com - Articles -

The Obligation Of Readers Contributed To Bookpleasures.com By Brian Feinblum

no@spam.com (Brian Feinblum) — Sun, 23 Dec 2012 08:00:00 UTC

The value of information, when provided to others, is that it is acted upon. If the government learns of a terrorist plot, it takes action to foil it. If a doctor receives lab results of a patient indicating pre-diabetes exists, he seeks to treat the patient. If a parent learns her child is struggling with her class work, she talks to the school and seeks a solution.Â But what about when book readers are given the facts, statistics, and cogent arguments of experts for the resolution of a major issue, such as curbing alcohol addiction, improving our diet, or decreasing gun violence? Once, as a reader, you take in this information, what can -- and should – you do as a result?

A Conversation With Dawn Bruno founder of the Global Publishing Team, Senior International Trade Specialist, New York City U.S. Export Assistance Center

no@spam.com (Brian Feinblum) — Tue, 10 Jul 2012 06:00:00 UTC

Brian Feinblum Interviews Dawn Bruno founder of the Global Publishing Team, Senior International Trade Specialist, New York City U.S. Export Assistance Center

Measuring The Value Of A Book Publicity Campaign Contributed To Bookpleasures.com By Brian Feinblum

no@spam.com (Brian Feinblum) — Wed, 25 Apr 2012 16:00:00 UTC

When it comes to promoting a book there is the obvious metric of sales.Â But what’s not obvious is how many book sales the PR campaign generated.Â Did the story in the Wall Street Journal move books or was it something else?Â Often there is a delay in gathering complete sales numbers so it’s hard to tell cause and effect.Â Further, if one were to build their brand with a PR campaign, long-term residuals are likely even though they don’t appear in the immediate balance sheet.Â

The Future of Book Publishing Contributed To Bookpleasures.com By Brian Feinblum

no@spam.com (Brian Feinblum) — Wed, 25 Apr 2012 15:30:00 UTC

It is difficult to predict too far into the future, given the industry is subject to changes in technology.Â It didn’t used to be that way.Â Books are now becoming commoditized products that will depend on technology on all aspects—to research, write, and edit books; to sell them; and to market, promote, and advertise them.Â So the book publishing industry will sink or sail based on the path technology leads it.

When You Need A Book PR Firm Contributed To Bookpleasures.com By Brian Feinblum

no@spam.com (Brian Feinblum) — Fri, 23 Dec 2011 11:30:00 UTC

Writers today have many options and choices – self publish or traditional publish; e-book only or printed book only -- or both; what should be available for free and how much should you charge for your content?Â As authors, you then must decide how you will promote, market and advertise your book.Â What is your budget, in time and money?Â Who will you hire, to do what?Â What will you do on your own?

How To Write A Book People Want Contributed To Bookpleasures.com By Brian Feinblum

no@spam.com (Brian Feinblum) — Thu, 08 Sep 2011 08:30:00 UTC

Many writers write about what they know, what they’re interested in, what they like.Â Whether it’s a book that is based on a personal or professional experience, a hobby, or a passion, writers will write books that are meaningful to them but then have to find an audience to enjoy the book as much as they enjoyed writing it.Â

Publishing Consultant Karen A. Livecchia Interviewed By Brian Feinblum

no@spam.com (Brian Feinblum) — Thu, 08 Sep 2011 08:00:00 UTC

Brian Feinblum, one of bookpleasures.com's contributors, interviews Publishing Consultant Karen A. Livecchia. Karen is a Harvard graduate and the former president of the NYC chapter of The Women’s National Book Association, is the founder of ESB CONSULTING. She provides her unique publishing insights in the following interview.