Penny Sansevieri
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit AME.
Articles by this Author
How to Market a Book with a Virtual Event Contributed To Bookpleasures.com by Penny Sansevieri
- By Penny Sansevieri
- Published June 17, 2020
- Improving Your Writing Skills & Marketing
How to Market a Book with a Virtual Event
When it comes to learning how to market a book, a lot has changed recently in terms of author events and book signings. We’re all having to get used to virtual events, camera lenses, and planning around kids and spouses being home.
If you’re like most authors, you’ve probably had events get canceled or postponed. This can be troublesome for people who are attempting to market their book. Everything from author signings to writer’s conferences has been pushed off till the Fall or, in some cases, have been pulled altogether. So what’s an eager author to do?
Getting Your Book Into Book Stores
- By Penny Sansevieri
- Published December 18, 2008
- Improving Your Writing Skills & Marketing
Let's face it, regardless of the odds we authors
still want to get into bookstores. But if you've been having a hard
time with this, take heart. It's getting harder and harder to get
into stores but not impossible. We're going to look at some of the
possibilities here.
Seven Ways to Make a Down Economy Work for You (and your book)
- By Penny Sansevieri
- Published December 18, 2008
- Improving Your Writing Skills & Marketing
If you’re sick of hearing all the bad news
then come sit by me. I’m so tired of it I could scream. So here’s
some good news. Seven ways to make all of this pandemonium work for
you. Enjoy!
Simple Ways to Promote Yourself Online
- By Penny Sansevieri
- Published December 18, 2008
- Improving Your Writing Skills & Marketing
In as much as I’ve taught Internet marketing and publicity classes, the idea of marketing yourself online is still very confusing to a lot of people. Let’s face it; our company has a department dedicated to this. Why? Because stuff changes all the time on the Internet; if we didn’t have a dedicated department researching this and reading all the “geek stuff,” we’d never be able to keep up. But for right now I want to give you the bottom line basics because at the end of the day, we all need to start somewhere and the best place to start is online.
Why Isn't My Book Selling?
- By Penny Sansevieri
- Published December 15, 2008
- Improving Your Writing Skills & Marketing
Over the past several days I've fielded
a number of calls from authors frustrated with their progress.
"Nothing is happening," "Am I doing this right?"
and "My book isn't selling" are some of the biggest
complaints I hear when authors are marketing on their own. Especially
now, when we feel the pressure to make every marketing effort count,
marketing effectively is becoming more of a concern. Authors like to
blame it on the downturned economy, but the truth is, books are a low
dollar item and likely to sell better over the holidays than the
spiffy new iPhone. So here's a little reality check, mixed with some
inspiration and a few ideas to hopefully kick-start your momentum!