Leili McKinley
Leili McKinley is an
award-winning serial entrepreneur that has built and sold two
multi-million dollar companies. She is currently working on a third. In 1998, her second
company raised over a million dollars in venture capital enabling her to find the
first business-to-business ecommerce site within her industry niche. Leili has developed a
methodology for dominating a niche called “Conscious Branding”
that uses her specialized knowledge of branding, ecommerce, SEO and
social media to aid clients who are seeking opportunities to brand
and profit online. The Small Business
Administration, The Colbert Foundation, and the Maui Chamber of
Commerce have honored her for outstanding work within her field and
she has been interviewed by CNN.com and featured on Conversational
Marketing. To find out more about Leili and her services Click Here
Articles by this Author
Leili McKinley's Timely 10 Hot Book Marketing Ideas
- By Leili McKinley
- Published January 4, 2011
- Improving Your Writing Skills & Marketing
There’s an endless supply of marketing ideas and suggestions for promoting your book. Some of them work and others, not so much. No matter what marketing strategy you choose to implement, the success of your endeavor boils down to execution. Without proper execution, many wonderful ideas end up dead in the water. Keep this in mind before your jump head first into the marketing ideas below. Careful planning can transform these tips into amazing marketing techniques that have the potential to catapult your book sales.