Fauzia Burke is the Founder and President of FSB Associates, an
Internet marketing firm specializing in creating online awareness for
books and authors. FSB has played a role in
the success of numerous chart-toppers, including novels by Daniel
Silva, Mitch Albom, Michael Cunningham, Tana French, Barbara
Delinsky, Jonathan Franzen, Sue Grafton, and Jacqueline Winspear; and
nonfiction titles by Doug Stanton, Alan Alda, Barbara Ehrenreich, Dr.
Arthur Agatston, Al Gore, Linda Greenlaw, Tony Horwitz, Richard A.
Clarke, Vincent Bugliosi, Marlo Thomas, and Bob Woodruff.
Articles by this Author
Conversations are
happening online in real time and now these conversations are being
tracked, measured and searched. By becoming part of the community and
paying attention to the dialogue around you, I believe your marketing
efforts will benefit greatly this year and in the years to come
With today's search empowered readers, do we need to market and publish books differently? Does general publishing makes sense in an age of Google searches, micro communities and niche marketing?
