Business



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    Author: Julio Ojeda-Zapata

    ISBN-10: 1600051189

    ISBN-13: 978-1600051180

    For anyone who twitters, Julio Ojeda-Zapata’s book, Twitter means Business: How Microblogging can Help or Hurt your Company, is for you. For anyone who doesn’t yet twitter, this book would be damned good for you.



    Author: Susan Urquhart Brown
    Publisher: American Management Association
    ISBN: 978-0-8144-0167-5

    The Accidental Entrepreneur is an invaluable resource for those interested in starting a new business as well as those who find themselves in such a position unexpectedly. The book carefully addresses the issues a budding entrepreneur needs to consider before trying self-employment, and the range of issues one has to face from creating, sustaining and growing a business, once started.





    Author: Sherri Thomas
    Publisher: Career Coaching 360
    ISBN: 978-1-60145-366-2

    Career Smart presents a comprehensive framework for career advancement and gives broad advice on approaching common problems faced during job hunting and advancing within an organization.





    Author: Jason Alba

    ISBN: 10: 1600050697 ISBN: 13: 978-1600050695

    This book is a little treasure for anyone who is interested in using LinkedIn but it is also a bonus for those of us already familiar with LinkedIn but could always go a bit further.




    Author: Kellie A. McElhaney (Berrett-Koehler, 2008)

    ISBN-10: 1576754413:  ISBN-13: 978-1576754412

    Publisher: Berrett-Koehler, 2008

    McElhaney’s key point: It’s not enough to have CSR (corporate social responsibility) initiatives in place; they have to be strategic, thorough, and properly marketed:

     



    This rather academically-written, MBA-oriented book emphasizes that merely satisfying your customers isn’t enough to build even loyalty, let alone the fervent ardor necessary for customers to recruit more customers on your behalf; you have to delight them. And the bar on delight keeps getting higher, because one of the factors leading to delight is that it’s unexpected.

    Author: Timothy Keiningham and Terry Varva

    ISBN-10: 0658010042: ISBN-13: 978-0658010040

    Publisher: McGraw-Hill/American Marketing Association, 2001

     





    Author: Isabelle Albanese

    ISBN-10: 0978660226:  ISBN-13: 978-0978660222

     Publisher: Ithaca: Paramount Mountain Publishing, 2007

    From the Fortune 500 world of advertising comes this perky little book, and surprisingly, its advice is very applicable to small entrepreneurs with limited budgets, and translates well to many other media besides TV ads.



    Author: Michelle Dunn

    ISBN-10: 0970664567

    ISBN-13: 978-0970664563

    Michelle Dunn is a real pro when it comes to collections.  How do I know?  Because I could see her bio on the book?  No.  Because Michelle has put together a very solid work on how to start and run your own money collection agency.





    Author: Bob Regnerus

    ISBN-10: 0976462494

    ISBN-13: 978-0976462491

    As a relative beginner in e-commerce I was pleasantly surprised at how easy of a read Bob Regnerus’s book Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet was.  The author’s overall take on things was pretty well scientific through processes that he and his team uncovered and discovered through years of trial and error.  Bob shows us that there is much more to the game than search engine optimization and “getting hits”.  You have to get leads and keep on them.




    Author: James Walsh
    ISBN: 13: 978-1563431692:  10: 1563431696
    Publisher: Silver Lake Publishing

    In 1903 Charles Ponzi arrived in the USA with the aim of becoming as wealthy as Rockefeller. His modus operandi was based on the principle of robbing Peter to Pay Paul.

    James Walsh, in his informative book, You Can`t Cheat An Honest Man: How Ponzi Schemes and Pyramid Frauds Work..and Why They`re More Common Than Ever, traces the origins of the Ponzi Scheme, and explores how and why the scheme works with its different modern day variations.





    Authors: José D. Roncal and José N. Abbo

    ISBN: 978-1-60494-038-1

    Publisher: Wheatmark

    Before you invest your hard earned money do you ever pause and think for a moment if you are actually investing, speculating or gambling? Do you really know their differences, particularly that we are now living through “the mother of all bubbles?”




    Author: Danny Schechter

    ISBN: 978-1-60520-315-7

    Publisher: Cosimo Books

    Not many of us fully grasp what is happening to the global economy or as Danny Schechter author of Plunder: Investigating Our Economic Calamity and the Subprime Scandal quotes Nouriel Roubini, chairman of Roubini Global Economics LLC in New York, “the first crisis of financial globalization and securitization.”






    Author: Michael Edesess

    ISBN: 10 1-57675-407-3: 13: 978-1-57675-407-8


    Economist and mathematician Michael Edesess author of The Big Investment Lie: What your financial advisor doesn't want you to know lambastes investment advisors and money managers and says that they are profiting from a big lie-promising that they can beat the market and do better than you can in investing your hard earned money. 



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