Penny Carnathan
Penny is the Creative Director/Lead Writer at EMSI Public Relations. She is a journalist with more than 30 years experience; a former national award-winning editor, reporter and columnist at The Tampa Tribune in Tampa, Fla., and currently a bimonthly columnist for the Tampa Bay Times in St. Petersburg, Fla. You can find her on Twitter, @DigginPenny.
Articles by this Author
How Writing a Book Can Help Your Business Professionals Shares Tips & Tricks Contributed To Bookpleasures.com By Penny Carnathan
- By Penny Carnathan
- Published January 15, 2013
- Improving Your Writing Skills & Marketing
Writing a how-to business book or CEO memoir has become a recognized tool for business professionals marketing and branding themselves and their companies. It helps them establish their expertise while sharing useful information appreciated by readers. Plus, it can introduce them to a vast new audience of potential customers.