Brian Feinblum

Brian Feinblum publishes Bookmarketingbuzzblog on a daily basis, presenting ideas, providing information, offering insights, and raising questions regarding the state of book publishing, marketing, promoting, editing, writing, and all facets of the book world. He has been in book publishing for over two decades as a publicist, an editor, an author, and a marketer, and is currently the chief marketing officer for Planned Television Arts, the nation’s largest book promotions firm. You can reach him at

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The value of information, when provided to others, is that it is acted upon. If the government learns of a terrorist plot, it takes action to foil it. If a doctor receives lab results of a patient indicating pre-diabetes exists, he seeks to treat the patient. If a parent learns her child is struggling with her class work, she talks to the school and seeks a solution.  But what about when book readers are given the facts, statistics, and cogent arguments of experts for the resolution of a major issue, such as curbing alcohol addiction, improving our diet, or decreasing gun violence? Once, as a reader, you take in this information, what can -- and should – you do as a result?

Brian Feinblum Interviews Dawn Bruno founder of the Global Publishing Team, Senior International Trade Specialist, New York City U.S. Export Assistance Center

When it comes to promoting a book there is the obvious metric of sales.  But what’s not obvious is how many book sales the PR campaign generated.  Did the story in the Wall Street Journal move books or was it something else?  Often there is a delay in gathering complete sales numbers so it’s hard to tell cause and effect.  Further, if one were to build their brand with a PR campaign, long-term residuals are likely even though they don’t appear in the immediate balance sheet. 

It is difficult to predict too far into the future, given the industry is subject to changes in technology.  It didn’t used to be that way.  Books are now becoming commoditized products that will depend on technology on all aspects—to research, write, and edit books; to sell them; and to market, promote, and advertise them.  So the book publishing industry will sink or sail based on the path technology leads it.

Writers today have many options and choices – self publish or traditional publish; e-book only or printed book only -- or both; what should be available for free and how much should you charge for your content?  As authors, you then must decide how you will promote, market and advertise your book.  What is your budget, in time and money?  Who will you hire, to do what?  What will you do on your own?

Many writers write about what they know, what they’re interested in, what they like.  Whether it’s a book that is based on a personal or professional experience, a hobby, or a passion, writers will write books that are meaningful to them but then have to find an audience to enjoy the book as much as they enjoyed writing it. 

Brian Feinblum, one of's contributors, interviews Publishing Consultant Karen A. Livecchia. Karen is a Harvard graduate and the former president of the NYC chapter of The Women’s National Book Association, is the founder of ESB CONSULTING. She provides her unique publishing insights in the following interview.

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