Scott Lorenz: Scott is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, doctors, lawyers, inventors and entrepreneurs. As a book marketing expert Lorenz is called upon by top execs and bestselling authors to promote their books. Lorenz grew up in a family hotel and restaurant business and has a degree in Hotel Administration from UNLV. Learn more about Westwind Communications’ book marketing approach at www.westwindcos.com/book or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist
Articles by this Author
Many books now have apps that work on iPhones or iPads and on the Android platform. Consumers can now buy the printed book, the app alone or both. Authors can capitalize on this trend by creating apps for their books or pushing their publisher to create one for them. Some apps have incredible features such as 3D effects, interactive story telling, and more. Creating an app for your book may give you a competitive advantage as well. I’ve found some book apps for both kids and adults that you’ll want to check out. Here’s my top ten:
Scott Lorenz Of Westwind Communciations Discusses Ten Things Doctors Can Do To Get Speaking Engagements
The winter and spring
seasons are great times of the year for book fairs and festivals.
Authors can combine a little travel with a little book marketing and
book promotion. Book fairs are wonderful places to interact with
fellow authors, publishers, network with book industry leaders,
locate a book publicist or book editor, and learn what’s new in the
marketplace.Scott Lorenz has provided us with some excellent suggestions.
Scott Lorenz explores several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old.
Authors of cook books have an advantage
over traditional authors because they can employ a TV appearance to
increase book sales. One of the best ways for cookbook authors to get
this extra exposure is to demonstrate their capabilities by
showcasing recipes and talent on an in-studio cooking segment on
television
