Scott Lorenz

Scott Lorenz: Scott is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, doctors, lawyers, inventors and entrepreneurs. As a book marketing expert Lorenz is called upon by top execs and bestselling authors to promote their books. Lorenz grew up in a family hotel and restaurant business and has a degree in Hotel Administration from UNLV. Learn more about Westwind Communications’ book marketing approach by following Here or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist or his BLOG.

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Want to Sell Books? SKIP the Book Store! How to Get a Sales Force of 65,000 Reps to Sell Your Book Contributed To Bookpleasures.com By Scott Lorenz



There are several good reasons why writers should invest the time and effort required to attend writers’ conferences.

Fan Fiction is a great way for aspiring authors to hone their craft. Amanda Hocking started out writing fan fiction and she was signed to a multimillion dollar book deal. Fifty Shades of Grey author E. L. James started writing fan fiction after she finished reading the Twilight saga, and hasn't stopped since. Here's a list of 21 Fan Fiction sites for authors to consider.

A new way to use the power of Amazon and Twitter together was announced recently that should help authors sell more books. It's called #AmazonCart and it combines the best elements of Twitter with the shopping and buying power of Amazon.





Author: Ron Burgundy

Publisher: Crown Archetype (November 19, 2013)

Sold by: Random House LLC

ASIN: B00EIGS388



To take the greatest advantage of the technology of the 21st Century a tool some authors are turning to is Kickstarter

As a book publicist I am here to inform you that yes, they absolutely do matter! In fact, one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. Deals are in the offing. This author, needless to say, is happy he decided to enter.



If you are a Jewish author or specialize in writing about Jewish issues, you should consider reviewing this list of book fairs in the Jewish community. Book fairs are excellent places for authors to interact with the public as well as network with book industry leaders, publicists, and book editors.

Apple is a category killer in computers, mobile phones, tablets and is playing an increasingly important role in publishing and selling ebooks on iTunes for the iPhone and iPad. We can all learn a lot from Apple so when their ‘Genius Manual’ was revealed recently, I found ways the info contained was applicable to authors.

I recommend authors look into hiring a book shepherd for a current or upcoming writing and publishing project. A book shepherd is someone whose expertise in books and publishing will help you throughout the entire book process. From cover art, editing, dealing with Amazon to locating a printer, a book shepherd will assist you from start to finish.

Book fairs and festivals offer authors an excellent place to interact with fellow authors and publishers, network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace. Here is a list of 20 book fairs and events that are worthy of your attendance.





Amanda Hocking, as I’m sure you know, is a best-selling e-author on Amazon.com. Since uploading her first e-book in the spring of 2010, she has grossed about $2 million. She’s got 10 novels under her belt, all of which fall into the paranormal-romance category. The prominent entertainment company, Media Rights Capital, optioned her four-book vampire series “Trylle”.


Many books now have apps that work on iPhones or iPads and on the Android platform. Consumers can now buy the printed book, the app alone or both. Authors can capitalize on this trend by creating apps for their books or pushing their publisher to create one for them.  Some apps have incredible features such as 3D effects, interactive story telling, and more. Creating an app for your book may give you a competitive advantage as well. I’ve found some book apps for both kids and adults that you’ll want to check out. Here’s my top ten:




 

Scott Lorenz Of Westwind Communciations Discusses Ten Things Doctors Can Do To Get Speaking Engagements


Scott Lorenz of President of Westwind Communications Discusses Why Book Awards Matter

Scott Lorenz Discusses How To Use Facebook To Market Your Book

The winter and spring seasons are great times of the year for book fairs and festivals. Authors can combine a little travel with a little book marketing and book promotion. Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate a book publicist or book editor, and learn what’s new in the marketplace.Scott Lorenz has provided us with some excellent suggestions.


 

Scott Lorenz explores several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old.


Authors of cook books have an advantage over traditional authors because they can employ a TV appearance to increase book sales. One of the best ways for cookbook authors to get this extra exposure is to demonstrate their capabilities by showcasing recipes and talent on an in-studio cooking segment on television



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