Philip Yaffe

Philip Yaffe has more than 40 years of experience in journalism and marketing communication. He has been a journalism teacher, a reporter/feature writer with The Wall Street Journal, an account executive, European marketing communication director with two major international companies, and a founding partner of a marketing communication agency in Brussels, Belgium, where he has lived since 1974. He is author of The Gettysburg Approach to Writing & Speaking like a Professional.

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Philip Yaffe Contributes His Thoughts Concerning Resurrecting the Bullet Point:The Return of an Old and Valued Friend

If you want them to read, teach them to write

An interesting commentary from Philip A. Yaffe, author of The Gettysburg Approach to Writing & Speaking like a Professional

The purpose of expository (non-fiction) writing is to inform or instruct, not to show off your literary prowess. The fact is, the better you write, the less people are likely to notice. And this is how it should be. The reader’s full attention should be on what you are saying, not how you are saying it.

Philip Yaffe contributes some great tips on writing

Writer & Author Phillip A. Yaffe comments on the purpose of punctuation

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