Philip Yaffe
Philip Yaffe has more than 40 years of experience in journalism and marketing communication. He has been a journalism teacher, a reporter/feature writer with The Wall Street Journal, an account executive, European marketing communication director with two major international companies, and a founding partner of a marketing communication agency in Brussels, Belgium, where he has lived since 1974. He is author of The Gettysburg Approach to Writing & Speaking like a Professional.
Articles by this Author
Resurrecting the Bullet Point:The Return of an Old and Valued Friend Contributed To Bookpleasures.com By Philip Yaffe
- By Philip Yaffe
- Published February 2, 2011
- Improving Your Writing Skills & Marketing
Philip Yaffe Contributes His Thoughts Concerning Resurrecting the Bullet Point:The Return of an Old and Valued Friend
If you want them to read, teach them to write contributed to Bookpleasures.com by Philip Yaffe
- By Philip Yaffe
- Published September 23, 2010
- Improving Your Writing Skills & Marketing
If you want them to read, teach them to write
Notes on Writing from Writers of Note Contributed to Bookpleasures.com by Phillip Yaffe
- By Philip Yaffe
- Published May 29, 2010
- Improving Your Writing Skills & Marketing
An interesting commentary from Philip A. Yaffe, author of The Gettysburg
Approach to Writing & Speaking like a Professional
Fixing the Flaws in the 10 Principles of Clear Writing
- By Philip Yaffe
- Published May 15, 2010
- Improving Your Writing Skills & Marketing
The purpose of expository (non-fiction) writing is to inform or instruct, not to show off your literary prowess. The fact is, the better you write, the less people are likely to notice. And this is how it should be. The reader’s full attention should be on what you are saying, not how you are saying it.
Yaffe’s Law vs. Murphy’s Law: A New Look at an Old Problem Contributed By Philip Yaffe To Bookpleasures.com
- By Philip Yaffe
- Published May 14, 2010
- Improving Your Writing Skills & Marketing
Philip Yaffe contributes some great tips on writing
The Purpose of Punctuation Contributed To Bookpleasures.com By Philip Yaffe
- By Philip Yaffe
- Published May 14, 2010
- Improving Your Writing Skills & Marketing
Writer & Author Phillip A. Yaffe comments on the purpose of punctuation