Reviewer Conny Withay:Operating her own business in office management since 1991, Conny is an avid reader, volunteers reading the Bible to the elderly, and makes handmade jewelry. A cum laude graduate with a degree in art living in the Pacific Northwest, she is married with two sons, two daughter-in-laws, and one granddaughter.
Author: Gail Z. Martin
Publisher: Career Press
“Though social media is one of the most exciting new communication tools to emerge in the last twenty years and can provide effective and cost-effective marketing, it’s also one of the most misunderstood mediums,” Gail Z. Martin writes in her book, 30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn, and Facebook.
At one hundred and ninety-two pages, this paperback targets those interested in advancing their business exposure on social media sites on the internet. After two pages of praises for the book, author’s note, preface, and introduction, thirty chapters cover the topic of social media, ending with additional suggestions, a blank month calendar, an alphabetical index, and the author’s biography.
Geared toward organization, Martin has arranged thirty chapters, one to be read each day for approximately thirty minutes, to teach how to use social media to increase sales, promote visibility, and develop a social following for businesses.
The first seven chapters focus on making sure the marketing reflects the right business goals. Chapters eight through twenty-one offer popular social media sites and how to use them correctly and effectively. The last eight chapters discuss goals and media strategies for the best marketing results.
Each chapter is four to eight pages long, examining a specific topic for the day. Occasional charts, bullet-point instructions or information, and grayed inserts are included. Each end with a page of three shaded sections of highlights titled “Results Reminder,” “The Rule of 30,” and “Exercises.”
Although the first third of the book reexamines a company’s marketing and business plan, the most helpful section is the middle, covering tips when using Facebook, Twitter, WordPress, Squidoo, Digg, YouTube, Flickr, and chatrooms and forums to name a few. Suggestions are given regarding sales promotions, local businesses, nonprofits, and branding, as well as handling websites, events, author/speaker sites, and other connections.
By using steps to reconnect to marketing, expect success, seek partners, understand the audience, look for win-win scenarios, take visible action, and stay visible on the internet, a business can thrive in the global online marketplace.
More for the established business run by an older generation who may be unsure of social media and its benefits, this book makes it more understandable to join the craze that most thought once was only for the young to communicate.
Thanks to Tess Woods PR for furnishing this complimentary book in exchange for a review based on the reader’s honest opinion.