Author: Sophfronia Scott
You have to admit it, when someone is introduced as being an author most of us are in awe
Author: Sophfronia Scott
You have to admit it, when someone is introduced as being an author most of us are in awe. This is particularly in evidence when an entrepreneur authors his or her own book pertaining to a defined area of expertise. It is here where the businessperson puts their message down on paper in order to reach a wider audience. And as Sophfronia Scott asserts in her Doing Business By The Book: How to Craft a Crowd- Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible, the book serves as a business card or an effective marketing tool. In fact, as Scott informs us, if you are a small business owner, speaker, coach, or consultant and you have not authored your own book, you are definitely missing out on a huge opportunity to make your business stand out against your competitors. With a book to your name, you will attract new and better quality customers, establish yourself as an authority and produce quick and easy product sales.
Leaving no stone unturned, Scott begins by taking her readers by the hand and showing how to overcome the fear that sometimes occurs when the thought of writing a book is contemplated. Once you finally do decide to go ahead, readers are shown the way as to how to focus and get clear about the desired outcome. A ten point step-by-step plan of action is presented outlining the essential ingredients of an effective course of action. An entire chapter is devoted to your book as the ultimate lead generation tool. And if you don't know what is lead generation, Scott informs us that it is all about mining the sea of people for the gold of your future prospects. The next set of chapters explore such topics as where to sell your book, the power of a platform, the press kit, should you hire a publicist, media appearances, crafting a crowd-pleasing book, and what comes next when your book becomes your business.
What is quite interesting and what many business people fail to consider is that once your book is published there will be many more ideas and opportunities related to your book that will come to you. In other words, as Scott asserts, “your book becomes your business.” Many authors take their books to the next level where they offer high-fee workshops or deliver keynote speeches. It can even result in a series of products or even a series of books. As pointed out, not having your own book means that you are leaving a serious amount of money on the table and you are not taking advantage of the knowledge and experience that you have accumulated over the years.
Easy to read, clearly laid out, and well written, this is an excellent guidebook for entrepreneurs or anyone else for that matter wanting to author their own book.
Sophfronia Scott holds a
bachelor’s degree in English from Harvard. She has nearly twenty
years of experience as a professional writer, most of it spent at
Time and People magazines. She is also the author of All I Need to
Get By. Currently, she is Executive Editor of Done For You Writing &
Publishing Company where she helps entrepreneurs and speakers write
books to promote their businesses.
Here To Purchase Doing Business by the Book: How to Craft a
Crowd-Pleasing Book and Attract More Clients and Speaking Engagements
Than You Ever Thought Possible