Author: David Newman

ISBN: 978-0-8144-3286-0

You could spend $2,500 attending a marketing bootcamp and then sign up for $10,000 coaching afterward—or you could simply read David Newman’s brilliant, insightful book, Do It! Marketing. You’ll definitely want your own copy, so that you can read, then study, then use it as a reference going forward. Do It! Marketing is a must-have for anyone who runs a business, or who is offering a product or service for sale. Whether you seek active or passive income, online or brick-and-mortar sales, this tutorial applies.

David Newman’s own clients range from solo business owners to Fortune 500 companies. His expertise has been featured in major media including NY Times, Wall Street Journal, Entrepreneur, and more. When he started his leadership marketing advisory firm, he didn’t want to bill by the hour. One of his principles was, “Unlike many other firms, we are committed to getting you to your destination, not in running the meter!” One of his sound bites during those early years was, “Fixed fees. No surprises. Just results.” During the testing phase, people’s faces lit up when they heard it—and that is the reaction you want to see to your own mottos, taglines, and elevator speeches.

One of my favorite sections is, “Three Ways Your Business Can Market to the Lazy, Busy, and Befuddled,” because that covers the vast majority of potential customers or clients. I love what he wrote: “If you can’t market and sell to ignorant people who give you stupid excuses, you’re going to have a very brief career in sales.” It’s funny but it hits the bullseye.

If you want to boost your expert positioning, Part 4 is for you. If you want to dominate social media (and who these days doesn’t?) Part 5 is for you. You’ll learn how to avoid putting out mediocre content out on Twitter or Facebook that does nothing to enhance your reputation. Don’t oversell. Do become more visible and more credible. He offers 12 Tips to Becoming Successful on LinkedIn. Five ways to use email without getting sucked in.

Do you want better results, faster? Newman tell you how to get more leads, and how to stop wasting time. He reveals the lowest cost, highest return marketing strategy ever. It’s all here for the taking.

The book ends with Your 21-Day Marketing Launch Plan. This is your $10,000 coaching program.

Don’t worry about not having the time to dig into a textbook tome. The book is laid out in the most easy-to-read manner possible. Large font, call-out boxes, lists, bullet points, and red highlights guide you through quickly so you can get on to the implementation and increasing your profits. Highly recommended to everyone except those businesses I dislike and don’t want to see succeed.

Follow Here To Purchase Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

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