Reviewer Conny Withay:Operating her own business in office management since 1991, Conny is an avid reader, volunteers reading the Bible to the elderly, and makes handmade jewelry. A cum laude graduate with a degree in art living in the Pacific Northwest, she is married with two sons, two daughter-in-laws, and one granddaughter.
Author: Susan Baroncini-Moe
Publisher: Sound Wisdom
“Small business is, to me, the essence of the American Dream. Entrepreneurship is the backbone of our economy, and it offers virtually anyone unlimited opportunity, income, and freedom. But like anything worth pursuing, it requires effort,” Susan Baroncini-Moe states in her book, Business in Blue Jeans – How to Have a Successful Business on Your Own Terms, in Your Own Style.
This two hundred and thirty page hardbound book is targeted not only toward one who wants to start up a new business venture, it aids in successful growth of an existing business. With a plethora of positive reviews on the back jacket cover and six pages at the beginning of the book, Baroncini-Moe knows strategies and marketing techniques to start or stay in business.
After the introduction, the book is separated into six parts that walks the “newbie” or existing business owner through starting or revamping their trade. Stating one has “brain junk” that stops him or her from being successful, one needs to work on dealing with negativity to get to the next step in business, drawing the line regarding core values that may include politics or religion.
Almost every chapter has homework assignments for both novice and veteran, some with her own tried examples yet there are no easy fill-in-the-blank or self-help tests for guidance. At the end there is a six page index and invitation to join her online website for more information.
The author describes in detail the fire inside that is based on motivation and inspiration and how to stroke the embers when the fire wanes. Through expertise and packaging, one can learn how to lean into marketing by village networking.
As a fan of meditation, she promotes having a “dream to reality” book, an inventory of success and a “ plan of whys” to facilitate finding a happy medium in business to maintain being true to oneself. Correlating a business owner’s progress to a kitchen sink, she concentrates on keeping time journals, knowing explicit target markets, having a ten focus group, and brainstorming with peers.
By getting the reader to write out detailed thoughts, dreams, goals and expectations in each chapter regarding his or her business, no doubt one will be more tuned in to its successes, improvements and future direction. With it obviously working well for Baroncini-Moe, one can glean much information that can be applied to a new start up or floundering business that needs energizing.
This book was furnished by the author for review purposes.
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