Reviewer Conny Withay:Operating her own business in office management since 1991, Conny is an avid reader and volunteers with the elderly playing her designed The Write Word Game. A cum laude graduate with a degree in art living in the Pacific Northwest, she is married with two sons, two daughters-in-law, and three grandchildren.
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ISBN: 978-1-59918-508-8
Author:
Karen Leland
Publisher: Entrepreneur Press
ISBN:
978-1-59918-508-8
“Pinterest – as the name aptly indicates – is about pinning images of interest to both you and your customers. The content you feature (your pins) and the way you organize it (your boards) are what define and promote your brand in your audience’s eyes,” Karen Leland states in her book, Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business.
This one hundred and eighty-seven page over-sized paperback is Leland’s eighth book in her twenty years of marketing and branding strategy background. Inventors Ben Silbermann and Paul Sciarra are reaping the benefits with Pinterest having over ten million users, of which seventy-two percent are women and sixty-six percent are over thirty-five years old. This guide is a helpful instructional tool for businesses who want to promote and expand on the well-known website to that demographic of people.
Based on setting up a personal or business profile, within the seventeen chapters are step-by-step how-tos, sidebars, examples, studies, interviews and tips that are geared to the novice or veteran pinner. Starting with how to set up an account, build a board, pin, repin and price, it gives details from a business perspective on how to do videos, enhance the look of a board, follow and be followed by other pins, boards and users along with liking, hashtags, commenting and tagging.
The author says not to be too broad, vague or big in the scope when naming a board but to be specific. With the proper etiquette, one should give source recognition when pinning items of anything that stimulates, excites or impresses you. Business related boards should be forty percent motivational, forty percent instructional, ten percent about the product and ten percent branding. Using color theory, she recommends keeping it simple but maintaining the “wow” factor to procure more followers.
Almost twenty pages in Chapter Fourteen are dedicated to specific types of businesses such as accountants, actors and architects to real estate agents, retailers and writers and list ideas for pinning. Also included is a discussion on pinning to get employment via contacts, blogging and emails. Near the end are chapters showing how to track performance and connect to other social media venues. The final chapter includes “parting party gifts” from the author to download and link with her on Pinterest, LinkedIn and other online sites.
Although this is not a thorough, detailed-oriented picture-by-picture instructional manual about Pinterest, it is a great source to learn how to easily navigate and promote on the third most popular online social site when considering business branding. Leland wrote the type of book that can be resourceful, reliable and repeatedly referenced until the next wave of internet marketing comes along.
This book was furnished by the author for review purposes.
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