The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher (Second Edition) Reviewed By David W. Menefee of
David W. Menefee

Reviewer David W. Menefee: David is a Pulitzer nominated American author, ghost writer, screenwriter, book editor, and film historian. David’s career began as a writer and marketing representative for the Dallas Times Herald and the Dallas Morning News. His books have appeared under various imprints and in a variety of categories, such as biography, travel, historical fiction, mysteries, and romance. Two books by David were named among the 2011 Top 10 Silent Film Books of the Year: Wally: The True Wallace Reid Story, and The Rise and Fall of Lou-Tellegen. His most recent releases include Sweet Memories and the 1950s romance trilogy, Can't Help Falling in Love, Come Away to Paradise, and Catch a Falling Star (with co-author Carol Dunitz). David lives in Dallas, Texas, USA.

By David W. Menefee
Published on November 9, 2012

Author: Carolyn Howard-Johnson
Publisher: HowToDoItFrugally Publishing
ISBN:  9781463743291


Author: Carolyn Howard-Johnson
Publisher: HowToDoItFrugally Publishing
ISBN:  9781463743291

Would you spend a nickel for the best advice you could ever receive?

If you are a writer, spending 5¢ a page for a 395-page book packed to the seams with the most comprehensive collection of established, helpful advice ever compiled would be well worth the investment. In The Frugal Book Promoter, author Carolyn Howard-Johnson details how to get nearly free publicity on your own by partnering with your publisher. Spend the $17.95 for the huge book and get your career on track for success. Carolyn not only shows you the way, she lights the trail to triumph with a blazing torch.  

The book’s title may seem misleading, once you dig deeply into the thirty-two chapters and find that Carolyn’s suggestions often hinge on either the author or the publisher spending money on touting a tome. Don’t let this throw you. The Frugal Book Promoter does not pretend to be a book for an author wishing to succeed on a shoestring. Instead, Carolyn shows you how to wring the most out of your advertising, marketing, and promotional budget. For example, staging a book signing event usually entails purchasing  books to sell, travel expenses, signage charges, giveaway costs, buying business cards and brochures, and laying out money on a long list of other sundry expenditures that add up to a tidy investment gamble. Here’s where Carolyn’s expertise gleaned during years of trial and error pays off: she reveals all the little tricks of the trade that can spell the difference between failure and loss or an ample return on your investment. As your mother might say, “Listen to her! She knows what she’s talking about!”

Carolyn’s massive set of revelations are divided into seven sections:

  • Getting Started and Getting On With It: dealing with typical author angst.

  • Plunging In: Publicity Basics Now: all about the business of promotions

  • Do-It-Yourself and Partner Publicity: media releases, book reviews, media kits

  • Promote Your Book by Doing What You Love: extra writing opps that can fan your flame

  • You and the Media: how to handle interviews, and using the Internet

  • Well Traveled, Oft Forgotten: wading into the world of retailing

  • Onward and Upward: stoking the stove for even more success

In addition, the back matter contains a set of Appendices containing sample query letters, media releases, blog entries, trade show invitations, a phone pitch script, an autosignature for e-mails, and a tip sheet example.

For an experienced author who may be battle weary from years of tooting their own horn, Carolyn’s sage recommendations will enlighten him or her to hundreds of steps they may have missed that will prove more encouraging during their next tour through the trenches. For the beginning author who may feel baffled and intimidated by the mere thought of selling during a dreadful economy, Carolyn’s clever counsel should seem like a Godsend. “This book is for authors who want their books to soar and do not want their careers to languish,” she writes. “It is structured so authors can select chapters that address aspects of their marketing plan most needed at any given time.” Indeed, the book features an extensive Index that will make looking up topics a second time a snap. This is not a mere book to read; this is a guide to refer back to time and again—a battle plan for victory.

If you are an author, or if you know an author struggling over how to build buzz for their book, The Frugal Book Promoter outlays literally thousands of nitty-gritty how-tos for obtaining a foothold in a niche. As the old saying goes, “When you find your niche, scratch it!” With The Frugal Book Promoter, you can light a fire under your ambitions, pick and choose from ideas extensively developed and refined through endless campaigns, and match up your pocketbook and personality with hundreds of Carolyn’s angles for accomplishment.

Follow Here To Purchase The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. (How to Do It Frugally)