Reviewer Conny Withay:Operating her own business in office management since 1991, Conny is an avid reader and volunteers with the elderly playing her designed The Write Word Game. A cum laude graduate with a degree in art living in the Pacific Northwest, she is married with two sons, two daughters-in-law, and three grandchildren.
“Knowing the rules of promotion is like knowing the rules for writing. When you have mastered them, you have the confidence to break them when you need to,” Carolyn Howard-Johnson states in the introduction to her book, The Frugal Book Promoter – How to get nearly free publicity on your own or by partnering with your publisher.
This four hundred and sixteen page paperback book is authored by an award-winning writer of fiction and nonfiction, former publicist and marketing instructor whose valuable years of experience and in-depth knowledge saves the new author time and money when promoting and publicizing his or her work. In addition to free or inexpensive ways to stimulate awareness and support of a book, she gives details of websites, email addresses and contacts related to marketing and promotion along with a twenty-seven page appendix of samples and a fourteen page comprehensive index to aid and assist in the process.
Howard-Johnson walks one through the complicated, sometimes confusing and daunting environment of publicity and promotion by first subduing the fears and fine lines of plagiarism, lawsuits and self-doubt writers feel. She concentrates on three “Ps” of marketing: platform, publicity and public relations, correlating them to a train with platform chugging along as the caboose. She provides eighteen helpful publicity commandments and explains the value of branding and pitching.
There are step-by step instructions how to put together a successful media kit, down to what font and point to use and proper formatting it on a page. The meat of the book is its many resources to publicize printed materials that include standard channels such as speaking engagements, contests, conferences, trade shows/booths, book signings, radio/television, websites, blogging and social networking along with the more unused avenues of reading groups, catalogs and corporate sales.
The author tries to touch each facet of not only publicizing but gives details assembling folders for the media kit, how to use an ARC (advance reading copy) advantageously, what to take to a trade show and warns of some of the pitfalls of online promotion. With the plentiful references of emails and websites for further study, this book contains a multitude of useful information for the first time writer as well as the seasoned one who wants to expand their public presence further.
With no promotion stone unturned, this is a must-have book for the shelf of any writer, experienced or not. Like the author states, once you know the rules to promotion real well, you can break a few while climbing the marketing ladder even further.
Follow Here To Purchase The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. (How to Do It Frugally)