Click Here To Purchase I, Steve: Steve Jobs in His Own Words

Editor: George Beahm

ISBN: 978-1-932841-66-4

Publisher: B2 Books

To say that Steve Jobs was not very shy in letting people know what was on his mind wherever and whenever he introduced new Apple products would be an understatement, as he seldom missed an opportunity to tout Apple's philosophy in making it one of the most successful enterprises in the last fifty years. Much of this is on display with George Beahm's 158-page I, Steve: Steven Jobs In His Own Words where readers will have an intriguing coup d'oeil into the mind of a unique American businessman and inventor, who along with his business partner, Steve Wozniak was considered the charismatic pioneer of the personal computer revolution. Moreover, what is notable about Jobs was the culture he created within the walls of Apple. For example, when interviewed by CNNMoney/Fortune in February of 2008, Jobs states: “We do not market research. We don't hire consultants...We just want to make great products.”

It is very rare that you meet someone who is so dynamic with boundless vision that it is little wonder that he was able to excel and succeed. His business acumen played a significant role in how he was able to convince his employees to stay on board his very tightly run ship. In giving an interview to Playboy in February 1985 Jobs stated: “We attract a different type of person-a person who doesn't want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and made a little dent in the universe.”

The passion Jobs brought to the workplace is unbelievable and much of this comes out in many of his interviews. In a D5 Conference: All Things Digital in May of 2007 Jobs sums up his take on passion as follows: “People say you have to have a lot of passion for what you're doing and it's totally true. And the reason is because it's so hard that if you don't, any rational person would give up. It's really hard. And you have to do it over a sustained period of time. So if you don't really love it, you're going to give up. And that's what happens to most people, actually.” In another interview that can be found in a 1995 Smithsonian Institution Oral and Video Histories Job states: “I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance...Unless you have a lot of passion about this, you're not going to survive.”

Jobs was never too timid when it came to commenting about other companies. In a Rolling Stone interview in 1994 Jobs states that “one of the reasons I think Microsoft took ten years to copy the Mac's is cause they didn't really get it at its core.” Perhaps Jobs had a tendency to brag however you couldn't argue with him when he asserts in a Rolling Stone interview in 2003, “Apple's in a pretty interesting position. Because, as you may know, almost every song and CD is made on a Mac-it's recorded on a Mac; it's mixed on a Mac. The artwork's done on a Mac. Almost every artist I've met has an iPod, and most of the music execs now have iPods.”

There have been many books written about Jobs before and after his recent death, however, if you really want to know what made him tick, there is nothing better than to hear from the master himself which is shared with the reader through I, Steve: Steve Jobs In His Own Words. Once in a while in your lifetime you have the opportunity to meet someone that is of such high- energy that you rarely question why he or she was so successful. And after reading dozen's of Job's quotes, I had a good idea as to what made him tick.


Click Here To Purchase I, Steve: Steve Jobs in His Own Words