Click Here To Purchase The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher.

Author: Carolyn Howard-Johnson

ISBN: 9781463743291

Publisher: HowToDoItFrugally Publishing

As a former publicist for a New York PR firm and an award-winning author of both works of fiction and non-fiction, Carolyn Howard-Johnson knows a thing or two about book marketing. Incidentally, she is also a marketing instructor at UCLA Extension's world-renowned Writers' Program.

In her latest tome, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher, Carolyn shares with us her extensive expertise on how to promote your book. Trust me when I say this is a book that is not stingy in providing its readers with hundreds of doable ideas, tips and suggestions concerning the essential ingredients on book marketing.

The Frugal Book Promoter divides itself into seven sections that are in turn broken down in a multitude of sub-sections that delve into a variety of topics as basic publicity techniques, advertising, do- it- yourself and partner publicity, query and cover letters, promoting your book by doing what you love, you and the media, well traveled and oft forgotten, and success as a motivator.

Section one looks into the many fears and worries often faced by authors including plagiarism, swiping others` work, being sued, success or rejections, fear of marketing and I do not measure up.

In discussing these topics, Carolyn tries to reassure her readers that these are valid fears but certainly are not unconquerable. We just have to bear in mind that there are myths and exaggerations circulating all around us and it is easy to be fearful. However, this is not to say that it is impossible to deal with them and if you are going to succeed in the publishing world you must not let any of these fears get in the way of marketing your book.

From this starting point, Carolyn plunges into the daunting tasks of hiring a publicist and promoting ethically. Many authors freeze when they hear the words marketing, promotion, publicize, advertise, branding, platform, and public relations. Unfortunately, much of their anxiety and apprehension is based on misunderstandings and prejudices. As Carolyn states: "You know you have to do something so readers know about you and your book. Indeed, to convince them they need your book." Within this section Carolyn clearly provides her readers with the marketing tools necessary to help you on your way. One possible approach would be to hire a publicist and it is within this section where readers learn about the ingredients that a good publicist should possess and what he or she can do for you. This is followed by promoting ethically which is a must online or offline.

Our next stop along the journey and probably one of the most important in book promoting, is learning the basics of publicity and it is here when Carolyn advocates the simple five Ps which are Prior Planning Prevents Poor Performance. Very often authors, after completing their books, sit back and hope that the book will sell itself. Unless your are a household name, you have to wake up and smell the coffee. It is not going to happen. In other words, you are going to have to get off your butt and learn something about publicity.

An excellent starting point is Carolyn`s eighteen publicity commandments which can be listed as: thou shall educate thyself, thou shalt not be snooty, know thyself, know they book, thou shall cult contacts, thou shall write notes, walk not alone, publicize thyself, use thy creativity, thou shall listen to thy readers, do good turns when they are needed most, thou shall make thyself helpful, thou shalt make thyself evident, time thy contacts, thou shall follow up, thou shalt keep clippings, thou shalt evaluate, thou shall set publicity goals and thou shalt observe progress. To this I say amen for they are probably the most important principles in marketing your book. Within this same section, Carolyn explores the "nitty gritty" of PR skills that include such subjects as bylines, credits, pitches, photos, cross-promotion, thank- you notes, tuning in, and soundbites.

Section three deals with media kit preparation, query and cover letters and your reviews. As a book reviewer, I was particularly interested in Carolyn`s remarks concerning review scams and sending books or arcs, as well as her other important comments. The fourth section digs into the topic of promoting your book by doing what you love and it is here where we are exposed to the possibility of recycling of your work including writing book reviews, forewords, introductions, and blogs. An entire section is devoted to the author and the media and new net game changers as online bookstores. The final two sections cover reading groups, library sales, getting quoted, media releases, and other goodies.

The Frugal Book Promoter is an eloquent confirmation that you need not spend a ton of money on book marketing, provided we follow and adhere to the principles that Carolyn enunciates in this dynamic book. In addition, the book`s format provides readers with easy access to a mavin that fills her book with a look at the big picture and compelling lessons while at the same time supplying us with the process needed to market books effectively.


Click Here To Purchase The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher.