Jo-Anne Vandermeulen Discusses Blogging – The Best Post
Jo-Anne Vandermeulen

Jo-Anne Vandermeulen is a Canadian author, expert blogger (offering free marketing tips), producer and hostess of Authors Articulating on Blogtalkradio, founder and marketer of the online marketing business—Premium Promotional Services, and appears  on many major social media sites (Facebook, Linkedin, Twitter, Goodreads, etc.) a professional support network for writers. With two books out (including a suspense/romance novel) and a soon to be released nonfiction Internet Marketing Made Easy, Jo-Anne has overcome her own obstacles to follow her dreams. An English major, graduated from the University of Saskatchewan (Canada), in 2006 she had to give up teaching when she was diagnosed with an illness that forced her to get out of the classroom. Now, with the novel Conquer All Obstacles, and the non-fiction resource books Premium Promotional Tips for Writers and Internet Marketing Made Easy, Jo-Anne  is an inspiration for many.

By Jo-Anne Vandermeulen
Published on July 5, 2011

Compare writing the best post to an elevator pitch—amazing content with impressive presentation in concise format

Compare writing the best post to an elevator pitch—amazing content with impressive presentation in concise format.

Cyberspace is filled with competitive blogs. Attracting viewers and increasing traffic to your site can be challenging….but, it doesn’t have to be. You can *conquer all obstacles*…increase the traffic….plus, have many of these initial viewers coming back wanting to read more.



 Amazing Content

CHOOSE YOUR WORDS CAREFULLY – Supply high quality and applicable information.

> Give…expect nothing in return.

> Sprinkle facts and quotes from reputable resources.

> Have fun and let your true-voice ring

Impressive Presentation

FIRST IMPRESSIONS COUNTS – Be ready to change and ‘play’ with the format.

> Write with a mixture of formality & conversational tones.

> Add an eye-catching picture.

> Vary the sentence format to include paragraphs, point form, and checklists.

> Emphasize important content using bold, caps, or underline.

> De-clutter and use spaces.

Concise Format

SHORTER THE BETTER – Be ready to cut, cut, and then cut some more.

> Check adjectives & adverbs – Write “tiny” instead of “very small”

> Use the strongest verb possible – Write “shuffled” or “sprinted” instead of “ran quickly”

> Write in active voice rather than passive – Write “Traffic drove to my site where my books were sold” instead of “Traffic was driven to my site where my books were sold”.

> Use precise phrases instead of run-on sentences – Write “functioning links” instead of “links that connect one site to another where the viewers will be led”.

> Reread the article and tighten – Write “the reader’s review” instead of “the review of the reader”.

Expect revisions. Let the post simmer, return, and make even more changes. To attract massive exposure and have these initial viewers coming back, write posts using amazing content with impressive presentation in concise format.