Click Here To Purchase The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business

Author: Susan Urquhart Brown
Publisher: American Management Association
ISBN: 978-0-8144-0167-5

The Accidental Entrepreneur is an invaluable resource for those interested in starting a new business as well as those who find themselves in such a position unexpectedly. The book carefully addresses the issues a budding entrepreneur needs to consider before trying self-employment, and the range of issues one has to face from creating, sustaining and growing a business, once started.

An aspiring entrepreneur should be able to undertake a reality check before taking the plunge. The Accidental Entrepreneur is a comprehensive guide to doing that. The book provides not just a checklist but a framework for the entrepreneur to think about issues that impact the business well beyond the time the initial decision to start the new business is made. Helpful thought exercises that help to build confidence in one's abilities are provided.

A prospective entrepreneur should benefit from the self analysis to check for the inclination towards risk taking and the drive to start and build a new business. The book also explores some of the myths of going on own. The reader also should benefit from many of the fear busters that take the anxiety of starting a new business.

The book helps in understanding the motivation of going to business as well as explain in detail the key characteristics of a successful entrepreneur such as drive, confidence, decisiveness, and flexibility.

Susan Brown dwells on fundamental motivations for entrepreneurs including creativity, control, and challenge. In addition, she shows how an new entrepreneur can handle issues such as accountability, setting priorities, making supportive connections and how to prevent self sabotage. The guidance on pitfalls to avoid should be invaluable to any new business owner.

Apart from explaining some of the fundamental motivations of starting a new business, the book covers some of the nuts and bolts of establishing the business such as name, license, insurance, business structure, tax structure, etc. Further, the book explains a key decision in starting a new business -partnership- including types of partnerships that work, roles, surprises, and keys to success.

One of the most important function of a new business is marketing. The book details marketing activities as applicable to a new business including market research, innovative ways to market, effective selling , networking, and cold calling. 

The book also looks at how to market a new business on the web and to approach a target market effectively. There are several examples of success stories of web based entrepreneurship explaining how to promote a business through the web.

Susan finishes the book with tips on how to make more room for a newly established business. She emphasizes how to expand a business not just in terms of size but also tips to thrill the customer, work wisely and retain good employees.

The Accidental Entrepreneur is a well recommended resource for both aspiring and accidental entrepreneurs who don't want to caught by too many surprises in starting a new business.

Click Here To Purchase The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business