Any one that is running an online business that needs good website
content such as articles for e-books, e-zines, article directories,
etc. will find themselves doing quite a bit of writing. This is true if
they are writing from scratch or even if they are just rewriting
someone else’s written work and calling it their own. Those that are
not that comfortable with their writing skills and feel lacking
capability, need not be overly concerned. It is possible to improve
one’s writing skills measurably and be able to produce clean, clear,
and effective copy. The trick is to understand what makes your audience
tick and keep your reader in mind whenever you are composing something.
Here are some good tips to keep in mind when you need to do some
writing.
Make Sure Your Thoughts Are Organized
The creation of a well thought out outline first in your head, and
then written, for the creation of your article or site will save time,
energy, and allow you to do a much better job. Use that outline for the
creation of every sentence, paragraph, and page. Create a flow of
thought that enables you to start out writing in generalities and then
lead your audience into more detailed and specific ideas and thoughts
as you move on. Attack your subject in an organized way that leads the
reader to your conclusion in a logical, easily perceived way so that it
is very clear to the reader what the only logical conclusion to the
article can be. Lead them to a logical conclusion.
Make It Easy To Read
It is a known fact that it is more difficult to read text off of a
monitor than on the printed page. Don’t go on and on with lines of text
that seem like they have no end in sight. Try to separate your work
into sections and paragraphs that concentrate on specific ideas. Use
formatted text in columns. They are easier to read then lines going
from one side of the monitor to the other. To highlight your important
ideas and points, use headings that capture ones attention.
Don’t Let Your Thoughts Wander
Use your opening paragraph to tell the reader the point you are
trying to make. Don’t be afraid to say what this is all about and how
it will make them wiser by knowing this. You need to get your viewers
attention from the get go in the opening paragraph and make them want
to continue reading. Give them the motivation to keep on reading. Don’t
think that people have nothing better to do with their time than read
your work. Make it worth their while to stick around and read the whole
thing. There is plenty of competition out there for their time and
attention. Do your best to get your share of it.
Have Your Readers In Mind When You Write
Think and write with your reader’s perspective in mind. People are
going to your website to find a solution to a problem and they don’t
have all day to find it. Give it to them as quickly as possible. Give
them what they want, not what you want to tell them. Again, focus on
them, not on you. Think in terms of what the person that will be
reading your writing will be like, write for your targeted audience.
Don’t use any complex or technical words that your target audience will
have difficulty reading or will not understand. You want to be an
authority figure for these people, but not come across as pompous and
arrogant by writing over their heads. People hate to read things that
they do not understand or that are too complex.