BookPleasures.com - http://www.bookpleasures.com/websitepublisher
The Gettysburg Approach To Writing & Speaking Like a Professional Reviewed By Norm Goldman of Bookpleasures.com
http://www.bookpleasures.com/websitepublisher/articles/2499/1/The-Gettysburg-Approach-To-Writing-amp-Speaking-Like-a-Professional-Reviewed-By-Norm-Goldman-of-Bookpleasurescom/Page1.html
Norm Goldman


Reviewer & Author Interviewer, Norm Goldman. Norm is the Publisher & Editor of Bookpleasures.com.

He has been reviewing books for the past fifteen years when he retired from the legal profession.

To read more about Norm Follow Here






 
By Norm Goldman
Published on May 12, 2010
 

Author: Philip A.Yaffe
Publisher: INDI Publishing Group
ISBN: 13-978-0-9789247-5-1: 10-0-9789247-5-4

An excellent resource for writers and speakers and moreover, it is not very often where we have the opportunity to learn at the feet of a great writing master


Author: Philip A.Yaffe
Publisher: INDI Publishing Group
ISBN: 13-978-0-9789247-5-1: 10-0-9789247-5-4

Click Here To PurchaseThe Gettysburg Approach to Writing & Speaking Like a Professional

Why do we consider President Lincoln's The Gettysburg Address to be one of the greatest speeches of all time? It certainly was not because Lincoln was a great orator. Philip A. Yaffe points out in his The Gettysburg Approach To Writing & Speaking Like a Professional: “his voice was somewhat weak and irritating.” Yaffe goes onto to explain that the power of the speech was mainly in the words because they incorporate all the essential principles of good writing- “In only 272 carefully crafted words, Lincoln says more than most people could say in several thousand.”

It is these principles that Yaffe skillfully teaches in this invaluable book concerning the techniques of good writing and speaking. In addition, Yaffe throws in many priceless tips and techniques accumulated over a span of four decades as a professional writer.

The Gettysburg Approach To Writing & Speaking Like a Professional is divided into two sections. The first ninety-eight pages deal with the theory behind good writing and speaking. And it is essential that these theoretical principles are well understood before moving onto the examples and exercises that comprise the appendices or the second section of the book.

In the first half of the book Yaffe introduces us to the fundamental ingredients of good writing, which he breaks down into the following elements: the expository writing attitude, clarity, conciseness, density, and the inverted pyramid. It should be mentioned, that these same elements also make up good speaking. We are informed that no one wants to read what we write (expository writing attitude). Nonetheless, at the onset we do have the reader's brief attention, and we must make good use of this initial high attention. Clarity remains imperative in both writing and speaking and this can be broken down into emphasizing what is important, de-emphazing what is of secondary importance and finally eliminating that which is of no importance. Conciseness is closely related to clarity where we are told never to cut anything of key importance, reduce things of a secondary importance and eliminate some things of a secondary importance. Then there is the matter of density where precise information is vital in both writing and speaking. It is here where we generate reader confidence and interest. It is also where mind control plays a role-the more precise information we present, the more we control the reader's or listener's mind.

To reinforce the learning of all of these principles, Yaffe provides in the second half of the book thirteen appendices where you will find detailed analysis that address common writing problems and solutions. It is not easy to see the flaws in your writing and that is what makes the process of revision difficult. The key to dealing with the problem is to learn to look at your work with an editor's eye and Yaffe supplies you with the necessary tools in helping you analyze, evaluate and improve your written and oral presentations.

What makes this book different from the many others that deal with the same topic is its creative approach in using The Gettysburg Address as a vehicle for its lessons. It is an excellent resource for writers and speakers and moreover, it is not very often where we have the opportunity to learn at the feet of a great writing master.

Philip A. Yaffe is an author, former feature writer with The Wall Street Journal and a marketing communication consultant. He teaches writing and public speaking in Brussels, Belgium, where he has lived for more than thirty years.

Click Here To PurchaseThe Gettysburg Approach to Writing & Speaking Like a Professional