Click Here To Purchase and/or To Find Out More About Uncommon Marketing Techniques: Thousands of Tips, Trick and Techniques in Low Cost Marketing Methods


Author: Jeffrey Dobkin
ISBN: 10: 0964287935: 13:9780964287938

Publisher: The Danielle Adams Publishing Co

What's uncommon about this book is that its author touts letter writing as the best promotional tool. Letters? Remember those?

Also uncommon is that the author is a self-taught marketer with guts - he actually mortgaged his house to start a business!

Jeffrey is a friend to the U.S. Mail, emphasizing how inexpensive it is to send letters, as opposed to four-color brochures. As one reader wrote: "I also have his other book "How to Market a Product for under $500" and recommend it without hesitation. The author appears to be a low-cost, high results guy."

Although the book is geared to direct mail marketers and small businesses, nearly every promotion recommended can be applied to authors. For example, Jeffrey's directions for writing an ad and press release headline hold for both a book and a bat.

In his 12 Do's & Don'ts for Small Business, Jeffrey writes, "A letter is an incredible sales weapon. More effective than any ad, and lower in cost than any other sales campaign, bar none. A whole campaign can be waged without ever having to pick up the phone."

The operative word here is "campaign." Throughout the book, Jeffrey stresses the need to send a series of letters. He teaches you how to make your sales campaign work and includes the biggest mistakes made by even the savviest marketers. One chapter is devoted to the author's best campaign with all his letters.

I especially like the sample press releases and pages from recommended media directories.

The last chapter, A Technique for Delaying Brain Death in Heart Attack Victims, is unrelated to the theme of the book. Asked why he inserted it, Jeffrey replied that it was the best vehicle he had to disseminate this vital information. "I realize it has little to do with marketing - so there is no real connection to a marketing book," he says. "But imagine you had a theory that you believed could actually save someone's life - or many people's lives. Wouldn't you want to stand on a rooftop and scream it from the top of your lungs until people knew about it?

"Imagine how great it would be to have someone call you and say, 'Thank you, sir, you saved my son's life - that you so much.'"


Click Here To Purchase and/or To Find Out More About Uncommon Marketing Techniques: Thousands of Tips, Trick and Techniques in Low Cost Marketing Methods