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Review: Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet
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Gary Dale Cearley
Reviewer  Gary Dale Cearley is an expatriate American who chooses to write about controversial material. His subject matter tends to run the gamut from historical subjects to biography and even humor. Originally from Arkansas, he has spent several years in Korea as well as Vietnam and is now living in Thailand.   
By Gary Dale Cearley
Published on December 20, 2008
 


Author: Bob Regnerus

ISBN-10: 0976462494

ISBN-13: 978-0976462491

As a relative beginner in e-commerce I was pleasantly surprised at how easy of a read Bob Regnerus’s book Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet was.  The author’s overall take on things was pretty well scientific through processes that he and his team uncovered and discovered through years of trial and error.  Bob shows us that there is much more to the game than search engine optimization and “getting hits”.  You have to get leads and keep on them.



 

Click Here To Purchase and/or Find Out More About Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet

Author: Bob Regnerus

ISBN-10: 0976462494

ISBN-13: 978-0976462491

 

As a relative beginner in e-commerce I was pleasantly surprised at how easy of a read Bob Regnerus’s book Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet was.  The author’s overall take on things was pretty well scientific through processes that he and his team uncovered and discovered through years of trial and error.  Bob shows us that there is much more to the game than search engine optimization and “getting hits”.  You have to get leads and keep on them.

If there was any part of Bob Regnerus’s program that might have been unorthodox I would have to say that it was that in many ways his helpful hints might even be giving away the store.  (As a businessman Bob has to leave something for himself!)  But the book didn’t uncover all the secrets of e-commerce:  It may have told you what to do but you still have to have the knowledge and experience to know how to do it.  This takes practice, experience or if you don’t have that, outsourcing where you are weak.

From the very beginning the book proved its worth.  There are many important steps the author warns us not to miss, such has setting up a lead generating website, getting good online real estate “satellite offices” (on sites like eBay, CraigsList, Amazon.com and YouTube) but it seems that the nuts and bolts of the job is the nitty gritty work.  You have to keep on top of the stats.  You have to constantly adjust to see what works and what doesn’t.  You have to keep working with the keywords to see which are winners and deserve more focus and which are losers and should be immediately discarded.  And of course there are practical hints about blogging, setting up online communities, Google AdWords, reciprocal links, etc.  And Bob Regnerus even goes so far as to spell out the roles required to run a successful, high powered and effective e-commerce system in your own company as well as giving distinct job descriptions for each of these roles.

The system that Bob Regnerus has developed, the Big Ticket eCommerce System, is better meant for companies who have a value to sell and not just products.  This system is more suited for the more difficult sales of higher ticket items and services, although the fundamentals could work with other goods and services as well.

In a way many parts of the book seemed as if it was an advertisement for Bob’s company and on a literary standpoint a star might be deducted for this, but at the same time Bob Regnerus is a pioneer in his field and the book really shows the vast experience he has garnished.  The book is an easy read (I did it in one sitting and I am not an “expert” in his field) and it is full of good advice.  Bob will get lots of good will for his business from this book.


Click Here To Purchase and/or Find Out More About Big Ticket eCommerce: How to Sell High-Priced Products and Services Using the Internet