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Book topics of special interest to women. The facts don't lie.
Women dominate the Internet, and they spend or influence spending of
80 cents for every dollar changing hands. Women's needs have never
been so important to business owners and authors.
Certain
topics appeal to females. These include beauty, health, decorating,
emotional support, and life enrichment. Women do a few things,
generally, that men don't. They play bunko, wear make-up, and talk
for hours to their girlfriends on the phone. They send more greeting
cards, prepare more casseroles, and vacuum more often than men. They
eat more salads and go shopping more often for clothes. They get more
pedicures and love to dance more than the average man.
Keep
two things in mind about women and books: if you want to attract a
female market, you need to 1) write about a topic that women like to
read about; and 2) you want to make the title friendly towards women.
Here's a female-oriented subject and title: "Where to
find great shopping bargains in Taos." And here's a male
subject: "Where to catch the most fish in Taos."
Here's
a female-friendly title (same as above): "Where to find great
shopping bargains in Taos." And here's a male-friendly title on
the same subject: "Keep your money in your pocket in Taos."
Do you see the difference? Know your market; if you need to choose
between one or the other, you're safe going with the women's title.
Sex. People don't need to sneak out of bookstores with erotic
books in their hands anymore, and they know it. They are looking on
the Internet for sex materials, toys, and books. The Internet is
private; individuals can take their sweet time, and they can surf
with or without a lover sharing their chair. There's been a recent
book success entitled, "Orgasms for two." There is room for
more similar books. On the subject of sex, this is one case where a
fiction book may also do the trick. You could create erotic short
stories or a how-to-have-great-sex book. Either book would entice
adults interested in this category (and incidentally, most adults are
indeed interested in this category).
Perhaps sixteen year old
girls don't want to look younger, but from that point on -- and for
most of the population in Western society -- looking young is a
common desire. Everybody wants to find the fountain of youth, whether
it's in a pill bottle, a special diet, surgery, or a book.
A
book about staying or appearing young in the face of growing old
always has a solid future. Here are some title ideas, and I'm sure
you can come up with a truckload more.
* "Drop ten years
and ten pounds in ten days"
* "How to look 28 forever"
* "100 ways to look younger"
* "Grocery store
products that will help you look younger"
* "Look 30
again without surgery"
* "How to live to be 100"
This topic is red hot. Botox, surgery, chemical peels,
lasers, diets, acupuncture, electronic pulses, mega vitamins,
prescription teas, thigh cream, and teeth whiteners are being
purchased by baby boomers, the elderly, and even women as young as 20
! No one wants to look a day older than they have to.