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			<title><![CDATA[The Five Headline Ingredients]]></title>
			<link>http://www.bookpleasures.com/websitepublisher/articles/649/1/The-Five-Headline-Ingredients/Page1.html</link>
			<description><![CDATA[You can write the most persuasive, selling copy ever...but if your
prospect doesn't make it past the headline, you've wasted your time.
Capture your reader's attention and move him or her into your copy by
using at least one, if not more, of these five headline writing
ingredients:
<br/>
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			<author>no@spam.com (Angeline Plesek)</author>
			<pubDate><![CDATA[Sat, 11 Apr 2009 01:00:00 PDT]]></pubDate>
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