Click Here To Purchase Show Me Marketing With Video on the Internet

Author: Jessica Kizorek

ISBN: 978-1-884230-01-1

According to Jessica Kizorek, author of Show Me Marketing With Video on the Internet Internet, with video, marketing has now taken on a whole new dimension. As the author points out, most industry experts agree that online video is the future of mass communication and influence.

Kizorek is the Managing Director of Two Parrot Productions and she has shot video in all seven continents. She has been recognized as an award winning international videographer and is an industry speaker on the subject of video marketing and the Internet. Kizorek has now put together an interesting bird’s eye view of video marketing on the Internet with her Show Me Marketing With Video on the Internet.

Devoid of complex technicalities, readers will benefit from Kizorek many years of experience as she presents a practical guide to the understanding of the various elements that are part and parcel of the designing an uploading of marketing videos on the Internet.

The book divides itself into twelve sections each dealing with an important ingredient that as Kizorek states, “connects the dots of how each specialist would ideally interact and contribute to the final project wherein video is incorporated into the Internet marketing plan."

Beginning with the topic of the evolving Internet, readers are given a brief synopsis of how this evolution has taken place with references made to Joost, the co-creators of Kazaa and Skype, Sony, Google and Youtube, NBBC, MTV, QVC, Apple, with the conclusion that Web Video is here to stay. 

From here we learn why should we use video in our marketing. The answer becomes quite apparent when according to eMarketer, over 60% of online users view video regularly, which is quite impressive. And as Kizorek states, “Video harnesses the combined power of sight, sound, and motion.” 

The next section gets down to the nitty gritty of showing how to develop the new marketing tool and the approaches to follow. This is followed with an examination of an integrated approach that requires that all the various groups or teams work together on the same page from the very onset. A complete chapter is devoted to knowing your audience for as mentioned, the first step of an effective video marketing campaign is to determine your target audience. Once you have put together your plan, how do you know if it is successful and here is where readers receive several pointers as to various campaigns. Not to be left out is new viewing experiences with producing the delivering of mobile video as well as the mechanics of producing Internet videos. How to get your video watched is given considerable ink as well as the topic of avoiding legal entanglements.

In addition to the twelve chapters, Kizorek also includes sections pertaining to non-profit organizations and how they can benefit from video marketing as well as the problems and solutions that are faced when international video locations come into play.

The book also includes sample legal documents pertaining to a producer’s agreement, director’s agreement, employment agreement (also known as a work-for-hire agreement), actor release, posting for public filming, and a licensing agreement.

Sprinkled throughout the book are several sage quotes from industry leaders such as Fred and Donny Adkins, Principle & Interactive Team Soffer Adkins who assert” “The beauty of the online environment is that it provides unlimited potential viewership. When you send out 1,000 DVDs, you can pretty much anticipate how many people will see the video. When you post it online, you make it available to the world.”

All in all this rich and informative provides some much needed perspective and information regarding a topic that I am sure we will be hearing more about within the next few years as more companies and others adopt video marketing.

Click Here To Purchase Show Me Marketing With Video on the Internet

The above review was contributed by: The Publisher & Editor of Bookpleasures.com, Norm Goldman, B.A. LL.L, Retired Title Attorney: Norm is also a travel writer and together with his artist wife, Lily, the couple meld Norm's words with Lily's art. To check out their travel site click on Sketchandtravel.com   Click here to view Norm’s Reviews & Interviews.