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The Road Warrior’s Guide to Sales Management

Click Here To Purchase From Amazon The Road Warrior’s Guide to Sales Management

Author: Tom Schaber

ISBN: 1592981992

Academics prefer to think of business these days as involving such ideas as sustainable competitive advantage, advanced human resource development in the information age and making the strategic fit between demand and production. In reality, almost no business would get done without the salesperson. This individual is often satirized and has a generally low reputation. Good salespeople earn a lot of commission and are resented by colleagues on fixed salaries. Poor salespeople are blamed for putting the livelihoods of more honest folk at risk. Few if any salespeople receive a positive image in the popular media. Yet the fact remains that business depends on selling in one form or another.

So, if it has to be done, then it should be done properly. Some great salespeople may be born and not made but not every firm can rely upon greatness in their employees and must make do instead with professional organization and motivation. This is where Tom Schaber comes in with his breezy, immediate approach and twenty-five years of accumulated knowledge. He discusses, in just about enough detail for most salespeople or managers (who are not renowned as great readers) to accept and put into practice. Topics include: hiring; firing; paying; using sales meetings; organizing sales territories; mentoring and managing. Scarcely a word is wasted. The book is a model for business books aimed at people who would put the lessons within directly into practice.

Packed full of business sense, clearly the fruit of experience, this is one of the best and most useful business books for practitioners that I have come across in quite a while. There can scarcely be a sales manager in the capitalist realm who would not benefit from dipping into the text or even reading the whole thing. Recommended.

Click Here To Purchase From Amazon The Road Warrior’s Guide to Sales Management

The above review was contributed by: John Walsh PhD:  Professor at Shinawatra International University CLICK TO VIEW John Walsh's Reviews

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