Author: Robert B. Moore

Publisher: The Effectiveness Press, POBox 25936, Tampa, FL 33622

ISBN 0-9755623-1-2

The following review was contributed by: Roger E. Herman & click to view Roger E. Herman's Reviews 

Consultant-in-a-Book

In today’s turbulent employment environment, top talent is at a premium. Good people are hard to find…and even harder to keep. Employers who attract, optimize, and retain top talent will have a substantial competitive advantage over those who fail to pay attention to their most important resource.

The key is leadership. Period. End of story. Leadership effectiveness spells the difference between organizations that succeed, meet and exceed their objectives, and consistently stay at the top of their game. If you’re a leader—in any kind of an organization, you would be well-advised to engage a consultant to work with your senior team and other people responsible for goal achievement. You’d be wise to hire a Certified Management Consultant who specializes in leadership effectiveness.

Alternatively, you could bring in a Master Certified Coach who works with individuals to help them achieve their best performance. This kind of highly competent coach enables senior leaders and other key individuals to fulfill their potential so their entire organization benefits from their effectiveness.

Or you could take advantage of the qualities of both these professionals rolled into one: BobMoore, CMC, MCC. With 30 years of experience in helping people and organizations become highly effective, he’s an ideal choice to bring focus, energy, and technique to your team. Now you can get Bob Moore in a small package…in his advice-filled book on how to invigorate leaders at all levels, and the people who work for them.

Understandably, Moore focuses on the people side of the business. That’s the area that holds the most exposure, the most risk, and the most opportunity. Having good people on your team isn’t enough. They must want to be there and they must want to perform at high levels. Leadership. What can you—as a leader or future leader—do to inspire ordinary people to do the extraordinary?

Moore’s solution is presented in seven keys. As you read his book, you’ll learn from a down-to-earth consultant who’s “been there, done that.” He tells it like it is, no punches pulled. He “talks” like a consultant, a coach, an advisor, a friend. You’ll feel like a favored client, learning about diagnosis, practice, and getting results. At the end of each chapter, your coach will present the key points to “get,: to remember. Nope, you’re not done. Moore will challenge you to develop an action plan, expecting you to identify the principal concept you got from the chapter and how you will begin applying your new knowledge within the next 48 hours. Yes, this is an action-oriented tool. You’ll get assignments to complete to help you lock in the learning.

A reading list, bibliography, and a questionnaire will help jump-start your results.

This review is based on the second edition of this title. The reviewer is author of the business best-seller, “Keeping Good People.”