Business Research Methods is a 10th edition, with 20 chapters.This 746 page text consists of 4 parts or sections: (1) introduction to business research, (2) the design of research, (3) the sources and collection of data, and (4) analyses and presentation of data.A preface precedes the chapters and text coverage, followed by cases, appendices, references, readings, a glossary and index.
This text emphasizes the tools needed for surveys, questionnaires, qualitative data, focus groups and non-parametric statistical techniques employed in a true-experimental and/or cross-sectional design.Those seeking coverage of topics more appropriately characterized and classified as longitudinal or quasi-experimental will prefer to select another text.This book is designed for use as an introductory course at the undergraduate level.
Penn-Foster recently adopted this text for their 4-year degree program in business.It covers all of the basics one might expect for an introductory course in research and research methods: research question design, observation studies, surveys, experiments, measurement scales and levels, instrument design, sampling, hypothesis testing, and multivariate analysis.Many figures, exhibits and tables are used to effectively supplement chapter coverage on this variety of topics, including a single framework used throughout the text, to contribute structure to topics and their chapter coverage.
As a tenth edition suggests, this introductory text is very nicely designed for research methods course design and use.It provides the foundation for a variety of more specialized courses that students might take at the graduate level.It is written for this audience and can be adopted and relied upon to effectively serve this objective.
The above review was contributed by: Anthony (A.J.) Cataldo II Ph.D Professor of Accounting, West Chester University. Dr. Cataldo holds a PhD from Virginia Polytechnic Institute and State University , MAc ( University of Arizona) unofficial minor in Marketing , BSBA (University of Arizona). He is a Certified Management Accountant and a Certified Public Accountant: Click Here to view more of Dr. Cataldo's reviews.
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