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Knowledge Base
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.: Marketing Magic!
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Marketing Magic!
Publisher: Insight Publishing Company
ISBN: 1-932863-27-3
The following review was contributed by: Tami Brady & CLICK TO VIEW Tami Brady's Reviews
Marketing Magic! is a collection of interviews with eighteen successful
leading marketing and public relations professionals. This group of
individuals ranges from Rosemary Walter (a marketing consulting who has
worked for Alberto-Culver, Illinois Tool Works, and MacDonald's and was
responsible for introducing cchick nuggets to the world) through Jay Conrad
Levinson (author of Guerrilla Marketing and a assortment of other Guerrilla
Marketing strategies books) to Charles Clarke III ( creator of Bulls, Owls,
Lambs, and Tigers Personality Selling and Personality Marketing). In each
interview, the interviewer asks some extremely well thought out questions
about market and business as it pertains to that particular individual's
area of expertise. The kind of questions the reader would ask only put far
more eloquently. In turn, each of these experts shares his or her
experiences in a straightforward and candid way.
Every interview in Marketing Magic! contains a few invaluable gems for the
reader. These little gems are often easily transferable to suit the reader's
business and particular marketing needs. Moreover, this information serves
the reader well as either a great place to start to create his or her own
marketing strategy or as a resource to breathe new life into his or her
present strategies.
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Article
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1412
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Created
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4-30-2005
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Author
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ngoldman
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