Authors: Joe Mathews, Don DeBolt, Deb Percival
The following review was contributed by: Manuela Pop, To read Manuela's reviews CLICK HERE
To read Manuela's Interview With Co-Author Joe Matthews CLICK HERE
An excellent guide to franchising
Joe Mathews and Don DeBolt have in-dept knowledge and many years of experience in franchising. With the help of Deb Percival, who has extensive knowledge in business writing, they wrote “Street Smart Franchising,” a must read before considering entering the world of franchising.
This book is a guide to a successful and winning franchise and it is also a guide to develop a great relationship among the franchisor, who is the parent company, and the franchisee, the person buying the franchise.
According to the authors, the franchising is a beautiful relationship and should be treated as one body, where all the limbs together with the brain agree on one motion. The franchisor and the franchise must have good communication, must prove respect for each other and must agree on decisions, otherwise the franchise might fail. Book quote:
“A franchise is a community, comprised of franchisees, franchisors, and their employees, and suppliers, each looking out for the other’s best interest and committed to the success of all.”
The book is filled with day to day examples to outline the franchising process of selecting the proper candidate, the franchise key to success and how one should develop great relations with the franchisor. It also describes how to find out what franchise is good for you according to your behaviors. This is explained following the DISC (Dominance, Influence, Steadiness and Compliance) assessment tool. Furthermore, the authors use the KASH (Knowledge, Attitude, Skills and Habits) formula to analyze and forecast the success of a franchise – if you adopt the right attitude by following KASH formula closely, you are in for a prosperous franchise.
In addition, this book takes you through the stages of franchising: The Launch, The Grind, Winning, The Zone and The Goodbye. These stages are well explained and the authors mention what to avoid or what to improve on during those phases in order to succeed.
I found the book to be very well written and explained. The authors make franchising look so simple and very appealing.
There are probably hundreds of books out there on franchising, but this particular book explains the process closely and guides you through all the stages of franchising. It also provides analytical tools to forecast how triumphant you can be at owning a franchise. Written by franchising experts, this book is recommended for those who are interested in franchising.